Between Black Friday and Cyber Monday is Small Business Saturday.
Small Business Saturday was created by American Express in 2010 to encourage people to shop locally at small local businesses. A Small Business Saturday Consumer Insights Survey last year estimated that consumers spent $14.3 billion at small independent businesses.
Every year there are horror stories about shopping on Black Friday. This year was no exception. Small Business Saturday, by comparison, has always been a nicer, feel-good counterpoint.
The local push has its detractors, who claim Small Business Saturday makes little difference in consumers’ shopping.
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